In order to be successful, a business must constantly develop. To do this, you need to use new technologies and various innovations that allow you to be more efficient. To promote a business, it is important to create and launch a mobile application, and we will explain its advantages below.
The growth in the number of mobile device users
The popularity of mobile internet is growing from year to year. Mobile traffic has long exceeded the number of PC users. The development of mobile Internet and the emergence of new technologies offer great advantages for businesses, including small ones.
The mobile app is ideal for a phone or tablet
Those websites that have not currently been developed for mobile applications or have not adapted to them immediately lose, since it is inconvenient to view everything from a small screen on them. But the mobile application is originally developed so that all the most important things fit on a small screen, the information is easy to read by the user. Navigation and many of the application's functions are being developed taking into account convenience. These are push notifications, calls, geolocation, and these features are specific only to smartphones.
Constant contact with your customers
The advantage of the mobile app is that it is installed by users who are already interested in your products. For them, you will post information about these products, offer promotions and discounts, and special offers. After installing the mobile application, the icon of your website will always be on the main screen of the user's gadget, this is another promotional move. The user only needs to tap on the screen to access and buy your products and services.
The mobile app is close to your customers 24 hours a day, and it's important to properly configure Push notifications and segmentation to communicate with different groups of users. The people who have installed the mobile app are your target audience. However, you should not constantly spam Push notifications either; you need to choose the moment when something very important happens in the app.
With the mobile app, you can actively engage customers in your business. They can participate in promotions, discounts, and use loyalty programs. You can gamify your mobile app and engage customers with game elements. For example, they may receive some discounts for participating in the promotion. Using the mobile application, you can also receive feedback from customers and learn about the performance of a particular service and how user interest has changed.
Monitoring of business indicators
The mobile app allows you to clearly monitor e-commerce:
- Collect information about purchased items.
- Their costs.
You get all the information in real time, track performance indicators in terms of costs and sales, and for each division of your holding company.
The mobile application allows you to securely transfer corporate data between employees if the latter comply with security policies, which allows them to work remotely. For example, a retail bank sends their details to loan agents, who are very comfortable with the data on the app. Thus, the mobile application is a channel for secure data exchange.
Mobile applications are created primarily to interact with customers; they allow you to:
- inform customers about the location of offices and points of sale;
- report on the possibility of purchasing products;
- inform about promotions and discounts, as well as special offers.
The set of functions depends on customer needs and are designed to solve problems quickly.