Farid Gazizov, a well-known businessman and product manager with extensive experience working with leading corporations, namely: Wild Orchid Group, RIVE GAUCHE CJSC, Defile LLC, etc.
Gazizov came to the conclusion that sometimes we should not strive to quickly launch the organization's mobile application. Farid emphasizes the need for a preliminary analysis of the goals and objectives set, as well as an audit before developing it.
In this article, Farid Gazizov spoke about his approach and concepts that guide him when creating mobile applications and websites with a team of specialists.
Companies recognize that their activities depend on digital activity. However, they constantly ask themselves: what is more effective — developing mobile applications for a smartphone or creating a mobile website?
According to some experts, creating a phone app is a trend that allows you to capture a significant market segment. However, other experts are aware that a site that is adapted to all mobile phones is also good to use, as it provides access not only to the site itself, but also, for example, to an online store.
Currently, about half of Internet traffic comes from phones, but an increasing number of subscribers spend more than half of their time on applications.
Companies facing the changing psychology of Internet users are faced with the question of what method of service and communication with customers is the most effective. At the same time, development costs play an equally important role.
The deeper we dive into the analysis of this issue, the more obvious are the multiple factors that we need to rely on before making an extremely informed decision
First of all, a business owner needs to understand what is more profitable for his company — a mobile application or a mobile version of the site? By answering the following questions, you can decide what to develop:
- What the app is for.
- Why users need it.
- How much will it be in demand.
- How will the traffic come in.
- What features will you need, etc.
Were you interested in the mobile app right from the start? Then you should take into account that the site can be more profitable and reach more subscribers. And you should choose a mobile application if you want to make the most of all the advanced features of smartphones, where Internet web development technologies will be in short supply.
Mobile websites and applications
How can I use the platform?
62% of people have smartphones and 50% use tablets. The technology market is experiencing significant growth due to the fact that applications have become an important part of many people's lives. Most smartphone users spend more than 50% of their time online using mobile apps.
At the same time, smartphones generate 54.8% of global traffic (2021 data). Thus, websites are becoming very important as the number of smartphone subscribers increases.
Apps can be used in various situations, but they are not the optimal solution for achieving this goal. If you need quick information or need to make a purchase, a mobile site is the best option. Mobile applications, in turn, are better suited for visiting social networks and computer games.
Much, of course, is due to the versatility of the products and services you offer, as well as your close attention to your target audience.
Your close attention to your target audience will allow you to better understand and meet their needs.
What users prefer when developing applications for mobile devices and creating websites, it is important to take into account users' needs and preferences.
What users prefer.
According to Google, at least 51% of smartphone users find new products and services using their devices. However, desktops are still popular. Therefore, the mobile application is being developed using new technologies, such as voice assistants and artificial intelligence, to personalize recommendations and provide various payment methods, as well as online training. Mobile apps are becoming more useful and attractive.
Research from JMango360.com shows that consumers prefer mobile platforms over websites due to their more user-friendly interface, faster performance, and new features.
Millennials most often prefer to transact through mobile apps:
- downloading retail apps 61% of the time;
- making purchases with them in 58% of cases.
Offline and online use
One of the advantages of mobile apps over mobile sites is that they allow subscribers to access stored data even without access to the Internet. Mobile sites don't have this option. They require a constant connection to the network. Mobile apps provide access to very useful and relevant data, which makes them much more suitable for customers both online and offline.
Have you ever thought about how users can access and use your services and products when they are not connected to the Internet?
Mobile programs allow you to access your site even without an Internet connection.
Advertising and marketing
These two components also play an important role in the development of products and services. Websites have more opportunities for promotion, but mobile programs can also be used for this purpose. Digital marketing allows you to advertise products and services on various platforms in the virtual world. Companies that develop web applications have a great opportunity to promote their websites.
Digital marketing helps not only increase the sale of products and services on other platforms, social networks and digital channels, but also redirect users to your mobile apps or website.
Websites can also use a variety of methods, such as SEO and keyword targeting. ASO (search engine optimization) is equally important for mobile applications. When assessing performance, you need to consider online store traffic.
It's important to remember that users install apps that they need and are important, but they can make purchases on the site right away, without installing the app.
A good pace of work is another advantage of mobile apps over mobile sites, but it may take some time to download and install them. This important factor makes us wonder, since not all consumers are willing to wait a long time for the application to load, therefore, this leads to the loss of a large number of customers.
When creating a mobile app, consider that it must be available for iOS, Android, and Windows to meet users' needs. When installing multiplatform applications, you should take into account their ability to support this or that functionality. But they allow users to obtain information about thousands of products without speed limits and will serve as a useful solution for businesses that require such communication with customers. The convenience also lies in the fact that such an application will work even without an Internet connection, while the site does not have this option.
Interactivity and accessibility
Apps and websites provide convenience and interactivity. However, mobile app subscribers can take advantage of additional features that are not available on regular websites.
A professional experienced developer can improve their app by adding a number of features, such as connecting a camera, providing access to contacts on the phone, installing a geolocation feature, etc., that are not available on a typical website.
However, mobile browsers allow you to browse the Internet via a smartphone to quickly get the data you need if the subscriber does not have enough resources to download or the time to install the right application.
Both tools help promote your brand and increase loyalty. However, the final decision depends on your business needs and objectives.
It is important to consider how often you need to update information on your website. If a project requires systematic content addition, creating a mobile version of the site may be a more cost-effective option than investing in creating a mobile application.
The pandemic has shown us how important mobile apps are for business, which offer companies ample opportunities in difficult economic situations. Mobile apps have played a significant role in increasing brand awareness in a short period of time.
Who has the advantage? Conclusion
The decision to develop smartphone apps or create a company website should be made after assessing all your business needs. There are companies that first launch a website, but then move to a mobile platform in order to continuously expand. Few companies decide to create a multi-platform application right away.
After considering the capabilities of mobile apps and mobile sites, we can conclude that each platform has its own strengths and weaknesses. The final decision on which platform to use should be based on your specific goals, objectives, and needs. You need to consider all aspects of your choice in order to properly assess which platform is best for achieving your goals and ensuring success. You should not rush to make a decision, because choosing the right platform will play an important role in developing your business and achieving high results.